Eyes Wide Open Collective builds the law firms, tools, and leaders to help families steward wealth across generations.
250,000+ families served
$20B+ in family assets protected
$1B in revenue across trained firms
3,000+ lawyers
~900 PFL® firms
Our Quadruple Bottom-Line Philosophy
PEOPLE
We are nothing without the hands, heart and minds of the people we collaborate with and serve.
PLANET
We are Earthkeepers, in service to Mother Nature and guardians of Her legacy.
PURPOSE
We are here to actively participate in creating the more beautiful world our hearts know is possible.
PROFIT
Profit is the fuel to create more and share the wealth of what we create together.
Our Vision
We stand for a world where humans are able to put their minds in service to their hearts, and wake up to the truth around just how impactful we can be when we stop compromising for money, once and for all.
Our Brands
New Law
At the forefront of transforming the legal profession.
Ali is the visionary CEO and Founder of the Eyes Wide Open Collective, and its portfolio of aligned companies.
She is also a family, financial and legal expert who serves as a private advisor for families, business owners, and inheritors of family wealth. As a trusted advisor, Ali supports her clients to make eyes wide open legal, insurance, financial and tax decisions in alignment with their values.
Ali's genius when working with families is to bridge between the generations, as well as between the practical and spiritual aspects of Life & Legacy.
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